Sony have told Eurogamer that they have no plans to reduce the price of their upcoming handheld, the Playstation Vita. They have announced Euro pricing for the standard Wi-Fi, you’ll pay €249.99 and for the 3G plus Wi-Fi model you’ll pay €299.99. In the UK however they are going for £230 and £280.
Some analysts have called on Sony to cut the price of the Vita in response to the 3DS price cut.
“Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut,” Ace Securities Co’s Hideki Yasuda told Bloomberg earlier this month.
“Sony is under major pressure to cut the price of the Vita or risk a major failure.”
Shuhei Yoshida the head of Sony worldwide studios has said he is happy with the current price of the system.
“We are totally happy with the price we put,” he said.
“Personally, I was expecting Nintendo might move their price, but I wasn’t expecting them to move at this time. We didn’t price Vita relative to 3DS or those other devices. We plan the value we want to put in to the Vita and the price people would perceive the value would be. Nothing changed since the announcement. We are totally happy.”
Analysts are supporting his comments and are saying that the 3DS and Vita are not competing products.
“The customers Sony is targeting with its Vita are those willing to spend a lot of money. That’s a valid strategy even if the volume’s low as long as it can sustain the higher price,” Nomura Holdings Inc’s Shiro Mikoshiba said.
Nintendo were once happy with the price of their system, but we all know what happened there. What do you think, will Sony lower their price eventually? Leave your thoughts below.