Today, the Kyoto-based video game giant Nintendo announced that their end-of-year sales forecasts of both their Nintendo 3DS handheld and Wii U home console in anticipation of a 25 billion yen (£145m) loss at the end of the current fiscal year (which ends at the end of March). Their initial predictions were that the 3DS would sell 18million units, with 9m for the Wii U – these have now been cut to 13.5 and 2.8 respectively after performances in overseas territories that did not meet expectations.
Despite the price-mark down and release of cost-effective hardware bundles the sales of the Wii U fell short of Nintendo’s targets by a large margin, which was particularly felt in the United States and Europe. The Nintendo 3DS admittedly performed very well in Japan, selling approximately 4.9m out of the predicted 5m but sales targets were again not met overseas despite being the highest selling video game console in the United States. In Europe, there was considerable growth for the 3DS in France but not in other territories.
CEO Satoru Iwata has accepted responsibility for the poor situation, but has stated that he intends to continue to work and try to rectify the problem instead of stepping down.