The Pokémon Trading Card Game has proved itself as far more than a “fad” from the ’90s/’00s, following confirmation from The Pokémon Company that the popular TCG has topped its record-breaking performance in 2016, now enjoying a shocking 82% market share in Europe – drastically outpacing competitors like Magic the Gathering and Yu-Gi-Oh!, The Pokémon Company International has confirmed to Tanuki Bridge.
This incredible rise follows a growth of 42% in the United Kingdom, 56% in Spain and a colossal 644% rise in Italy! Total sales across the continent are now in excess of €100 million.
The Pokémon Trading Card game picked up two awards at London’s UK Toy Fair, with the Trading Card game picking up “Pocket Money Toy of the Year” and a new line of toys by Wicked Cool Toys awarded the “Toy Fair 2018 Editor’s Choice Award”.
Toy sales are also on the rise in 2018, with the UK enjoying a 54% increase, 14% in Germany and the sudden explosion of Pokémon in Italy continuing, with 146%!
Simon Benton, VP of Pokémon TCG Sales Europe, said:
2017 was another exceptional year for the Pokémon Trading Card Game. We are the number one Strategic Card Game in Europe, and the UK toy industry voted the Pokémon Trading Card Game the top Pocket Money Toy of the Year. The continued success is testament to the fantastic support of all our retailers and the Pokémon TCG’s huge appeal, and with further expansions and promotions planned, we expect another strong performance in 2018.
Peter Murphy, senior director of marketing at The Pokémon Company International, said:
Wicked Cool Toys’ first Pokémon master toy range has been fantastically well received by retailers and the media at the recent toy fairs in London and Nuremberg. The huge interest in the new toy line is hugely encouraging, and we expect sales to continue to rise when the range launches later this year.
This writer has personally transitioned from 9 years as a Pokémon Video Game Championships competitor, to starting a new competitive career in the TCG Play! Pokémon circuit. How about you? Do you play the Pokémon Trading Card Game?